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MUTUAL FUND — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 11 brands measured · category Trust 0
As of Aug ’26, SBI MUTUAL FUND leads MUTUAL FUND on Buying Intent among 11 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | SBI MUTUAL FUND | 114 | 36 | 62 |
| 2 | KUVERA | 28 | 16 | 52 |
| 3 | HDFC MUTUAL FUND | 21 | 74 | 48 |
| 4 | AXIS MUTUAL FUND | 20 | 61 | 46 |
| 5 | UTI | 42 | 9 | 28 |
| 6 | KOTAK MUTUAL FUND | 10 | 31 | 22 |
| 7 | ICICI PRUDENTIAL | 4 | 6 | 7 |
| 8 | NIPPON INDIA | 2 | 3 | 2 |
| 9 | MOTILAL OSWAL | 3 | — | 1 |
| 10 | DSP MUTUAL FUND | — | 2 | 1 |
| 11 | PPFAS MUTUAL FUND | 1 | — | 0 |