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MUTUAL FUND — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 9 brands measured
As of Sep ’26, SBI MUTUAL FUND leads MUTUAL FUND on Buying Intent among 9 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | SBI MUTUAL FUND | 132.85 | 82.44 | 118.90 |
| 2 | HDFC MUTUAL FUND | 76.27 | 70.86 | 80.67 |
| 3 | AXIS MUTUAL FUND | 32.40 | 57.17 | 47.24 |
| 4 | KUVERA | 40.54 | 20.09 | 33.68 |
| 5 | KOTAK MUTUAL FUND | 19.62 | 31.19 | 27.91 |
| 6 | ICICI PRUDENTIAL | 12.37 | 2.31 | 8.05 |
| 7 | UTI | 5.46 | 2.11 | 4.34 |
| 8 | NIPPON INDIA | 4.08 | 2.53 | 3.61 |
| 9 | HSBC MUTUAL FUND | 1.28 | — | 0.64 |