MUTUAL FUND
ICICI PRUDENTIAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 11 in MUTUAL FUND
Buying Intent
7
7th in category
Brand Trust
4
index value
Brand Desire
6
index value
As of Aug ’26, ICICI PRUDENTIAL records a Buying Intent index of 7, placing it 7th of 11 brands measured in MUTUAL FUND. Its Brand Trust index reads 4 and Brand Desire 6. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 20 | 12 |
| Aug ’25 | 7 | 7 | 8 |
| Sep ’25 | 3 | 3 | 4 |
| Oct ’25 | 8 | 4 | 6 |
| Nov ’25 | 5 | 3 | 4 |
| Jan ’26 | — | 8 | 5 |
| Feb ’26 | 6 | 10 | 11 |
| Mar ’26 | 39 | — | 22 |
| Apr ’26 | — | 1 | 0 |
| Jun ’26 | 18 | 6 | 13 |
| Jul ’26 | 5 | 6 | 5 |
| Aug ’26 | 4 | 6 | 7 |