MUTUAL FUND
ICICI PRUDENTIAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 9 in MUTUAL FUND
Buying Intent
8.05
6th in category
Brand Trust
12.37
index value
Brand Desire
2.31
index value
As of Sep ’26, ICICI PRUDENTIAL records a Buying Intent index of 8.05, placing it 6th of 9 brands measured in MUTUAL FUND. Its Brand Trust index reads 12.37 and Brand Desire 2.31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 6.85 | 6.93 | 7.82 |
| Sep ’25 | 3.09 | 3.07 | 3.72 |
| Oct ’25 | 7.93 | 3.82 | 6.09 |
| Nov ’25 | 4.84 | 3.00 | 4.28 |
| Jan ’26 | — | 8.34 | 5.09 |
| Feb ’26 | 5.99 | 9.51 | 11.05 |
| Mar ’26 | 39.20 | — | 21.77 |
| Apr ’26 | — | 0.88 | 0.54 |
| Jun ’26 | 18.07 | 5.51 | 13.03 |
| Jul ’26 | 4.63 | 5.53 | 5.17 |
| Aug ’26 | 4.35 | 5.99 | 6.69 |
| Sep ’26 | 12.37 | 2.31 | 8.05 |