MUTUAL FUND
AXIS MUTUAL FUND — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 9 in MUTUAL FUND
Buying Intent
47.24
3rd in category
Brand Trust
32.40
index value
Brand Desire
57.17
index value
As of Sep ’26, AXIS MUTUAL FUND records a Buying Intent index of 47.24, placing it 3rd of 9 brands measured in MUTUAL FUND. Its Brand Trust index reads 32.40 and Brand Desire 57.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 5.19 | 10.36 | 9.61 |
| Jun ’25 | 2.66 | 0.88 | 1.91 |
| Jul ’25 | — | 0.77 | 0.47 |
| Aug ’25 | — | 3.21 | 1.96 |
| Oct ’25 | 1.86 | 1.72 | 2.23 |
| Nov ’25 | — | 3.00 | 1.83 |
| Dec ’25 | — | 5.04 | 3.08 |
| Jan ’26 | 14.15 | 3.34 | 9.57 |
| Feb ’26 | 7.65 | 9.34 | 10.98 |
| Jul ’26 | 7.37 | 29.03 | 19.98 |
| Aug ’26 | 20.18 | 61.13 | 46.43 |
| Sep ’26 | 32.40 | 57.17 | 47.24 |