MUTUAL FUND
AXIS MUTUAL FUND — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 5th of 11 in MUTUAL FUND
Buying Intent
20
5th in category
Brand Trust
7
index value
Brand Desire
29
index value
As of Jul ’26, AXIS MUTUAL FUND records a Buying Intent index of 20, placing it 5th of 11 brands measured in MUTUAL FUND. Its Brand Trust index reads 7 and Brand Desire 29. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 3 | 2 |
| May ’25 | 5 | 10 | 10 |
| Jun ’25 | 3 | 1 | 2 |
| Jul ’25 | — | 1 | 0 |
| Aug ’25 | — | 3 | 2 |
| Oct ’25 | 2 | 2 | 2 |
| Nov ’25 | — | 3 | 2 |
| Dec ’25 | — | 5 | 3 |
| Jan ’26 | 14 | 3 | 10 |
| Feb ’26 | 8 | 9 | 11 |
| Jul ’26 | 7 | 29 | 20 |