MOBILE SERVICE PROVIDER
AIRTEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 4 in MOBILE SERVICE PROVIDER
Buying Intent
236.24
2nd in category
Brand Trust
166.91
index value
Brand Desire
255.68
index value
As of Sep ’26, AIRTEL records a Buying Intent index of 236.24, placing it 2nd of 4 brands measured in MOBILE SERVICE PROVIDER. Its Brand Trust index reads 166.91 and Brand Desire 255.68. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 263.65 | 301.28 | 316.80 |
| Nov ’25 | 287.78 | 440.17 | 411.17 |
| Dec ’25 | 208.44 | 300.78 | 290.22 |
| Jan ’26 | 323.65 | 376.53 | 390.33 |
| Feb ’26 | 343.84 | 291.31 | 354.56 |
| Mar ’26 | 58.05 | 130.95 | 106.04 |
| Apr ’26 | 388.92 | 509.97 | 500.66 |
| May ’26 | 222.63 | 240.11 | 255.83 |
| Jun ’26 | 366.72 | 292.91 | 370.46 |
| Jul ’26 | 377.75 | 160.54 | 302.91 |
| Aug ’26 | 114.32 | 150.37 | 147.71 |
| Sep ’26 | 166.91 | 255.68 | 236.24 |