MOBILE SERVICE PROVIDER
VI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 4 in MOBILE SERVICE PROVIDER
Buying Intent
121
3rd in category
Brand Trust
64
index value
Brand Desire
154
index value
As of Aug ’26, VI records a Buying Intent index of 121, placing it 3rd of 4 brands measured in MOBILE SERVICE PROVIDER. Its Brand Trust index reads 64 and Brand Desire 154. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 63 | 198 | 147 |
| Oct ’25 | 114 | 284 | 223 |
| Nov ’25 | 97 | 102 | 108 |
| Dec ’25 | 26 | 108 | 73 |
| Jan ’26 | 37 | 77 | 60 |
| Feb ’26 | 92 | 336 | 228 |
| Mar ’26 | 7 | 38 | 23 |
| Apr ’26 | 107 | 162 | 148 |
| May ’26 | 46 | 102 | 74 |
| Jun ’26 | 112 | 101 | 118 |
| Jul ’26 | 83 | 59 | 78 |
| Aug ’26 | 64 | 154 | 121 |