MOBILE SERVICE PROVIDER
VI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 4 in MOBILE SERVICE PROVIDER
Buying Intent
140.52
3rd in category
Brand Trust
139.81
index value
Brand Desire
116.88
index value
As of Sep ’26, VI records a Buying Intent index of 140.52, placing it 3rd of 4 brands measured in MOBILE SERVICE PROVIDER. Its Brand Trust index reads 139.81 and Brand Desire 116.88. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 114.36 | 284.14 | 223.14 |
| Nov ’25 | 97.15 | 101.95 | 108.39 |
| Dec ’25 | 25.62 | 107.68 | 73.20 |
| Jan ’26 | 36.66 | 77.19 | 60.50 |
| Feb ’26 | 91.59 | 335.67 | 227.49 |
| Mar ’26 | 6.80 | 38.17 | 23.46 |
| Apr ’26 | 106.86 | 162.52 | 147.58 |
| May ’26 | 45.90 | 102.44 | 73.90 |
| Jun ’26 | 117.36 | 100.60 | 121.03 |
| Jul ’26 | 82.81 | 58.74 | 78.11 |
| Aug ’26 | 64.03 | 153.15 | 121.03 |
| Sep ’26 | 139.81 | 116.88 | 140.52 |