ONLINE RETAILER - DIVERSIFIED
ALIBABA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 8 in ONLINE RETAILER - DIVERSIFIED
Buying Intent
20.57
5th in category
Brand Trust
16.58
index value
Brand Desire
5.88
index value
As of Sep ’26, ALIBABA records a Buying Intent index of 20.57, placing it 5th of 8 brands measured in ONLINE RETAILER - DIVERSIFIED. Its Brand Trust index reads 16.58 and Brand Desire 5.88. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 1.21 | 5.37 | 4.48 |
| Jun ’25 | 4.12 | 6.61 | 5.27 |
| Sep ’25 | 13.74 | 5.19 | 10.69 |
| Oct ’25 | 25.55 | 26.40 | 29.62 |
| Nov ’25 | 3.63 | 8.46 | 8.34 |
| Dec ’25 | 24.80 | 6.72 | 18.34 |
| Apr ’26 | 3.99 | 7.89 | 8.06 |
| May ’26 | 19.06 | 14.49 | 19.47 |
| Jun ’26 | 25.30 | 21.06 | 26.22 |
| Jul ’26 | 9.77 | 4.61 | 8.14 |
| Aug ’26 | 7.74 | 11.47 | 11.11 |
| Sep ’26 | 16.58 | 5.88 | 20.57 |