ONLINE RETAILER - DIVERSIFIED
AMAZON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 8 in ONLINE RETAILER - DIVERSIFIED
Buying Intent
1152.36
1st in category
Brand Trust
920.47
index value
Brand Desire
1143.60
index value
As of Sep ’26, AMAZON records a Buying Intent index of 1152.36, placing it 1st of 8 brands measured in ONLINE RETAILER - DIVERSIFIED. Its Brand Trust index reads 920.47 and Brand Desire 1143.60. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 1217.04 | 934.32 | 1192.05 |
| Nov ’25 | 1537.92 | 1428.95 | 1636.01 |
| Dec ’25 | 1987.01 | 1391.55 | 1885.87 |
| Jan ’26 | 1699.15 | 1118.61 | 1573.88 |
| Feb ’26 | 1755.08 | 1668.16 | 1907.84 |
| Mar ’26 | 1579.34 | 1165.56 | 1530.75 |
| Apr ’26 | 1191.86 | 994.64 | 1219.95 |
| May ’26 | 1420.38 | 1095.59 | 1400.63 |
| Jun ’26 | 1172.58 | 1052.09 | 1238.30 |
| Jul ’26 | 1012.36 | 872.16 | 1062.77 |
| Aug ’26 | 949.43 | 973.63 | 1072.99 |
| Sep ’26 | 920.47 | 1143.60 | 1152.36 |