ONLINE RETAILER - DIVERSIFIED
AMAZON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 6 in ONLINE RETAILER - DIVERSIFIED
Buying Intent
1113
1st in category
Brand Trust
989
index value
Brand Desire
1006
index value
As of Aug ’26, AMAZON records a Buying Intent index of 1113, placing it 1st of 6 brands measured in ONLINE RETAILER - DIVERSIFIED. Its Brand Trust index reads 989 and Brand Desire 1006. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 1157 | 1081 | 1252 |
| Oct ’25 | 1217 | 934 | 1192 |
| Nov ’25 | 1538 | 1429 | 1636 |
| Dec ’25 | 1987 | 1392 | 1886 |
| Jan ’26 | 1699 | 1119 | 1574 |
| Feb ’26 | 1755 | 1668 | 1908 |
| Mar ’26 | 1579 | 1166 | 1530 |
| Apr ’26 | 1192 | 994 | 1220 |
| May ’26 | 1416 | 1093 | 1397 |
| Jun ’26 | 1171 | 1052 | 1238 |
| Jul ’26 | 1132 | 904 | 1149 |
| Aug ’26 | 989 | 1006 | 1113 |