SCHOOLS

APEEJAY — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 8th of 8 in SCHOOLS

Buying Intent

0.64

8th in category

Brand Trust

1.26

index value

Brand Desire

—

index value

As of Oct ’26, APEEJAY records a Buying Intent index of 0.64, placing it 8th of 8 brands measured in SCHOOLS. Its Brand Trust index reads 1.26 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
May ’26	—	1.16	0.71
Oct ’26	1.26	—	0.64

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