SCHOOLS
APEEJAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 6 in SCHOOLS
Buying Intent
1
4th in category
Brand Trust
—
index value
Brand Desire
2
index value
As of Aug ’26, APEEJAY records a Buying Intent index of 1, placing it 4th of 6 brands measured in SCHOOLS. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 1 | 1 |
| Aug ’26 | — | 2 | 1 |