PERSONAL TECHNOLOGY
APPLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in PERSONAL TECHNOLOGY
Buying Intent
197.49
1st in category
Brand Trust
120.34
index value
Brand Desire
162.68
index value
As of Sep ’26, APPLE records a Buying Intent index of 197.49, placing it 1st of 2 brands measured in PERSONAL TECHNOLOGY. Its Brand Trust index reads 120.34 and Brand Desire 162.68. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 152.75 | 108.05 | 165.87 |
| Nov ’25 | 193.73 | 149.33 | 251.07 |
| Dec ’25 | 70.87 | 255.63 | 242.43 |
| Jan ’26 | 140.25 | 165.36 | 271.61 |
| Feb ’26 | 375.25 | 89.22 | 527.27 |
| Mar ’26 | 291.17 | 123.12 | 230.85 |
| Apr ’26 | 452.15 | 239.66 | 364.89 |
| May ’26 | 50.83 | 160.23 | 118.72 |
| Jun ’26 | 139.43 | 186.77 | 183.08 |
| Jul ’26 | 198.56 | 47.68 | 156.35 |
| Aug ’26 | 295.06 | 255.87 | 341.38 |
| Sep ’26 | 120.34 | 162.68 | 197.49 |