PERSONAL TECHNOLOGY
APPLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in PERSONAL TECHNOLOGY
Buying Intent
268
1st in category
Brand Trust
262
index value
Brand Desire
159
index value
As of Aug ’26, APPLE records a Buying Intent index of 268, placing it 1st of 5 brands measured in PERSONAL TECHNOLOGY. Its Brand Trust index reads 262 and Brand Desire 159. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 293 | 114 | 312 |
| Oct ’25 | 153 | 108 | 166 |
| Nov ’25 | 194 | 149 | 251 |
| Dec ’25 | 71 | 256 | 242 |
| Jan ’26 | 140 | 165 | 272 |
| Feb ’26 | 375 | 89 | 527 |
| Mar ’26 | 465 | 145 | 522 |
| Apr ’26 | 452 | 240 | 365 |
| May ’26 | 51 | 160 | 118 |
| Jun ’26 | 139 | 187 | 183 |
| Jul ’26 | 198 | 48 | 156 |
| Aug ’26 | 262 | 159 | 268 |