EAR PODS
APPLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 8th of 8 in EAR PODS
Buying Intent
0.58
8th in category
Brand Trust
3.77
index value
Brand Desire
0.42
index value
As of Oct ’26, APPLE records a Buying Intent index of 0.58, placing it 8th of 8 brands measured in EAR PODS. Its Brand Trust index reads 3.77 and Brand Desire 0.42. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 3.48 | 2.12 |
| Oct ’26 | 3.77 | 0.42 | 0.58 |