BRANDED FASHION - PREMIUM
ARMANI EXCHANGE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 3 in BRANDED FASHION - PREMIUM
Buying Intent
35.74
1st in category
Brand Trust
14.45
index value
Brand Desire
51.39
index value
As of Oct ’26, ARMANI EXCHANGE records a Buying Intent index of 35.74, placing it 1st of 3 brands measured in BRANDED FASHION - PREMIUM. Its Brand Trust index reads 14.45 and Brand Desire 51.39. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 31.66 | 3.33 | 19.64 |
| Dec ’25 | 74.16 | 93.22 | 104.01 |
| Jan ’26 | 56.93 | 59.63 | 66.12 |
| Feb ’26 | 13.53 | 6.61 | 15.69 |
| Mar ’26 | 5.57 | 10.84 | 10.64 |
| Apr ’26 | 5.31 | 44.94 | 29.38 |
| May ’26 | 18.19 | 48.78 | 36.58 |
| Jun ’26 | 9.30 | 2.21 | 7.11 |
| Jul ’26 | 45.44 | 6.96 | 32.32 |
| Aug ’26 | 53.82 | 14.41 | 37.92 |
| Sep ’26 | 77.82 | 61.82 | 70.12 |
| Oct ’26 | 14.45 | 51.39 | 35.74 |