TRUCKS
ASHOK LEYLAND — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in TRUCKS
Buying Intent
12.77
2nd in category
Brand Trust
2.78
index value
Brand Desire
17.86
index value
As of Sep ’26, ASHOK LEYLAND records a Buying Intent index of 12.77, placing it 2nd of 5 brands measured in TRUCKS. Its Brand Trust index reads 2.78 and Brand Desire 17.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 22.79 | 13.86 |
| Oct ’25 | 14.88 | 21.46 | 20.33 |
| Nov ’25 | 15.23 | 12.63 | 16.35 |
| Dec ’25 | 37.12 | 10.74 | 26.62 |
| Jan ’26 | — | 4.45 | 2.72 |
| Feb ’26 | — | 2.64 | 1.61 |
| Apr ’26 | 13.29 | 15.12 | 22.22 |
| May ’26 | 4.48 | 49.57 | 30.67 |
| Jun ’26 | 2.67 | 17.55 | 13.78 |
| Jul ’26 | 17.22 | 11.35 | 13.90 |
| Aug ’26 | 15.58 | 22.80 | 22.69 |
| Sep ’26 | 2.78 | 17.86 | 12.77 |