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TRUCKS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 5 brands measured
As of Sep ’26, TATA MOTORS leads TRUCKS on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | TATA MOTORS | 19.01 | 15.61 | 20.34 |
| 2 | ASHOK LEYLAND | 2.78 | 17.86 | 12.77 |
| 3 | EICHER | 3.70 | 1.69 | 3.32 |
| 4 | BHARAT BENZ | 3.06 | 1.06 | 1.88 |
| 5 | MAHINDRA TRUCK & BUS | — | 1.54 | 0.94 |