TRUCKS
EICHER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 5 in TRUCKS
Buying Intent
3
2nd in category
Brand Trust
4
index value
Brand Desire
1
index value
As of Aug ’26, EICHER records a Buying Intent index of 3, placing it 2nd of 5 brands measured in TRUCKS. Its Brand Trust index reads 4 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 2 | 1 |
| Jun ’25 | — | 2 | 1 |
| May ’26 | — | 2 | 1 |
| Jun ’26 | 1 | — | 0 |
| Aug ’26 | 4 | 1 | 3 |