TRUCKS
EICHER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 5 in TRUCKS
Buying Intent
3.32
3rd in category
Brand Trust
3.70
index value
Brand Desire
1.69
index value
As of Sep ’26, EICHER records a Buying Intent index of 3.32, placing it 3rd of 5 brands measured in TRUCKS. Its Brand Trust index reads 3.70 and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 2.00 | 1.22 |
| Jun ’25 | — | 1.76 | 1.08 |
| May ’26 | — | 1.83 | 1.12 |
| Jun ’26 | 1.07 | — | 0.54 |
| Aug ’26 | 4.35 | 1.02 | 3.36 |
| Sep ’26 | 3.70 | 1.69 | 3.32 |