RUM
BACARDI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in RUM
Buying Intent
2
1st in category
Brand Trust
—
index value
Brand Desire
3
index value
As of Aug ’26, BACARDI records a Buying Intent index of 2, placing it 1st of 1 brands measured in RUM. Its Brand Trust index reads — and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 6 | 1 | 4 |
| Jul ’25 | — | 6 | 4 |
| Aug ’25 | 10 | 9 | 19 |
| Sep ’25 | 7 | 4 | 6 |
| Oct ’25 | 5 | — | 3 |
| Nov ’25 | 6 | 2 | 4 |
| Dec ’25 | 10 | 9 | 11 |
| Jan ’26 | 24 | 8 | 17 |
| Feb ’26 | 6 | — | 3 |
| Mar ’26 | 12 | 2 | 6 |
| Apr ’26 | 2 | — | 1 |
| Aug ’26 | — | 3 | 2 |