RUM
BACARDI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in RUM
Buying Intent
1.55
1st in category
Brand Trust
—
index value
Brand Desire
2.53
index value
As of Sep ’26, BACARDI records a Buying Intent index of 1.55, placing it 1st of 2 brands measured in RUM. Its Brand Trust index reads — and Brand Desire 2.53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 5.81 | 3.54 |
| Aug ’25 | 10.35 | 8.83 | 19.04 |
| Sep ’25 | 7.42 | 4.09 | 6.25 |
| Oct ’25 | 5.21 | — | 2.63 |
| Nov ’25 | 5.81 | 2.40 | 4.40 |
| Dec ’25 | 9.76 | 9.41 | 10.68 |
| Jan ’26 | 24.20 | 7.78 | 16.98 |
| Feb ’26 | 6.39 | — | 3.23 |
| Mar ’26 | 11.93 | 2.42 | 5.54 |
| Apr ’26 | 2.13 | — | 1.07 |
| Aug ’26 | — | 3.26 | 1.99 |
| Sep ’26 | — | 2.53 | 1.55 |