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RUM — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 2 brands measured
As of Sep ’26, BACARDI leads RUM on Buying Intent among 2 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | BACARDI | — | 2.53 | 1.55 |
| 2 | OLD MONK | — | 1.06 | 0.64 |