RUM
OLD MONK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 2 in RUM
Buying Intent
1
2nd in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Sep ’26, OLD MONK records a Buying Intent index of 1, placing it 2nd of 2 brands measured in RUM. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 2 | 3 | 4 |
| Oct ’25 | 10 | 2 | 7 |
| Nov ’25 | 31 | 24 | 26 |
| Dec ’25 | 18 | 27 | 26 |
| Jan ’26 | 1 | 4 | 3 |
| Feb ’26 | — | 4 | 2 |
| Mar ’26 | 4 | — | 2 |
| Apr ’26 | — | 1 | 0 |
| May ’26 | 4 | 1 | 1 |
| Jun ’26 | 2 | 1 | 1 |
| Jul ’26 | 1 | 2 | 2 |
| Sep ’26 | — | 1 | 1 |