EARPHONES
BoAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 7 in EARPHONES
Buying Intent
88.90
1st in category
Brand Trust
65.34
index value
Brand Desire
94.16
index value
As of Sep ’26, BoAT records a Buying Intent index of 88.90, placing it 1st of 7 brands measured in EARPHONES. Its Brand Trust index reads 65.34 and Brand Desire 94.16. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 0.97 | 0.59 |
| Sep ’25 | 38.27 | 19.86 | 27.05 |
| Oct ’25 | 137.08 | 105.59 | 134.24 |
| Nov ’25 | 59.42 | 159.07 | 122.57 |
| Dec ’25 | 35.28 | 71.42 | 49.52 |
| Mar ’26 | 2.61 | 60.02 | 31.74 |
| Apr ’26 | 150.15 | 105.75 | 143.15 |
| May ’26 | 52.12 | 63.47 | 64.62 |
| Jun ’26 | 135.30 | 87.08 | 124.16 |
| Jul ’26 | 80.32 | 85.81 | 91.48 |
| Aug ’26 | 78.86 | 131.93 | 117.65 |
| Sep ’26 | 65.34 | 94.16 | 88.90 |