EARPHONES
BoAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 7 in EARPHONES
Buying Intent
419
1st in category
Brand Trust
368
index value
Brand Desire
384
index value
As of Aug ’26, BoAT records a Buying Intent index of 419, placing it 1st of 7 brands measured in EARPHONES. Its Brand Trust index reads 368 and Brand Desire 384. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 40 | 52 | 52 |
| Jul ’25 | — | 1 | 1 |
| Sep ’25 | 38 | 20 | 27 |
| Oct ’25 | 137 | 106 | 134 |
| Nov ’25 | 59 | 159 | 123 |
| Dec ’25 | 35 | 71 | 50 |
| Mar ’26 | 241 | 152 | 216 |
| Apr ’26 | 328 | 163 | 274 |
| May ’26 | 281 | 159 | 245 |
| Jun ’26 | 284 | 205 | 273 |
| Jul ’26 | 336 | 248 | 325 |
| Aug ’26 | 368 | 384 | 419 |