EARPHONES
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 7 in EARPHONES
Buying Intent
2
5th in category
Brand Trust
1
index value
Brand Desire
2
index value
As of Sep ’26, SONY records a Buying Intent index of 2, placing it 5th of 7 brands measured in EARPHONES. Its Brand Trust index reads 1 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 8 | — | 4 |
| Apr ’26 | 5 | 37 | 25 |
| May ’26 | 1 | 2 | 2 |
| Jun ’26 | 12 | 1 | 5 |
| Jul ’26 | 3 | — | 1 |
| Sep ’26 | 1 | 2 | 2 |