EARPHONES
NOISE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 3rd of 12 in EARPHONES
Buying Intent
23.33
3rd in category
Brand Trust
32.20
index value
Brand Desire
3.66
index value
As of Oct ’26, NOISE records a Buying Intent index of 23.33, placing it 3rd of 12 brands measured in EARPHONES. Its Brand Trust index reads 32.20 and Brand Desire 3.66. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 0.77 | 0.47 |
| Nov ’25 | — | 1.00 | 0.61 |
| Mar ’26 | — | 1.07 | 0.66 |
| Apr ’26 | 1.89 | 7.00 | 5.47 |
| May ’26 | 23.50 | 4.63 | 15.86 |
| Jun ’26 | 12.39 | 41.94 | 30.78 |
| Jul ’26 | 41.12 | 3.13 | 24.94 |
| Aug ’26 | 1.97 | 11.21 | 9.68 |
| Oct ’26 | 32.20 | 3.66 | 23.33 |