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EARPHONES — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 7 brands measured
As of Sep ’26, BoAT leads EARPHONES on Buying Intent among 7 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | BoAT | 65.34 | 94.16 | 88.90 |
| 2 | BOULT | 23.89 | 31.54 | 30.97 |
| 3 | OPPO | 13.15 | 14.24 | 15.83 |
| 4 | JBL | 1.02 | 6.33 | 4.18 |
| 5 | SONY | 1.28 | 2.11 | 1.93 |
| 6 | BOSE | 1.85 | — | 0.94 |
| 7 | VARNI | — | 1.06 | 0.64 |