BREAD
BRITANNIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 4 in BREAD
Buying Intent
22
2nd in category
Brand Trust
21
index value
Brand Desire
22
index value
As of Aug ’26, BRITANNIA records a Buying Intent index of 22, placing it 2nd of 4 brands measured in BREAD. Its Brand Trust index reads 21 and Brand Desire 22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 7 | 6 | 7 |
| May ’25 | 4 | 2 | 3 |
| Jun ’25 | 21 | 14 | 17 |
| Jul ’25 | 2 | 10 | 8 |
| Oct ’25 | 4 | 27 | 17 |
| Mar ’26 | — | 3 | 2 |
| Apr ’26 | 7 | — | 3 |
| May ’26 | 4 | 5 | 6 |
| Jun ’26 | 1 | — | 0 |
| Jul ’26 | 2 | 8 | 7 |
| Aug ’26 | 21 | 22 | 22 |