BREAD
BRITANNIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 3rd of 3 in BREAD
Buying Intent
1.53
3rd in category
Brand Trust
—
index value
Brand Desire
2.50
index value
As of Oct ’26, BRITANNIA records a Buying Intent index of 1.53, placing it 3rd of 3 brands measured in BREAD. Its Brand Trust index reads — and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 7.23 | 5.94 | 6.81 |
| May ’25 | 4.34 | 1.83 | 3.39 |
| Jun ’25 | 20.72 | 14.40 | 17.33 |
| Jul ’25 | 2.34 | 10.18 | 7.54 |
| Oct ’25 | 3.72 | 26.74 | 16.88 |
| Mar ’26 | — | 2.69 | 1.64 |
| Apr ’26 | 6.65 | — | 3.35 |
| May ’26 | 4.20 | 4.57 | 5.71 |
| Jun ’26 | 1.07 | — | 0.54 |
| Jul ’26 | 2.11 | 8.36 | 6.98 |
| Aug ’26 | 21.28 | 22.48 | 21.85 |
| Oct ’26 | — | 2.50 | 1.53 |