TEA - BRAND
BROOKE BOND RED LABEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 5 in TEA - BRAND
Buying Intent
70
2nd in category
Brand Trust
37
index value
Brand Desire
84
index value
As of Jun ’26, BROOKE BOND RED LABEL records a Buying Intent index of 70, placing it 2nd of 5 brands measured in TEA - BRAND. Its Brand Trust index reads 37 and Brand Desire 84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 30 | 38 | 40 |
| Aug ’25 | 30 | 33 | 36 |
| Sep ’25 | 52 | 37 | 50 |
| Oct ’25 | 66 | 52 | 65 |
| Nov ’25 | 43 | 30 | 41 |
| Dec ’25 | 34 | 18 | 28 |
| Jan ’26 | 48 | 4 | 32 |
| Feb ’26 | 2 | 3 | 3 |
| Mar ’26 | — | 56 | 31 |
| Apr ’26 | 40 | 60 | 55 |
| May ’26 | 79 | 46 | 67 |
| Jun ’26 | 37 | 84 | 70 |