TEA - BRAND
BROOKE BOND RED LABEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 3 in TEA - BRAND
Buying Intent
33.17
2nd in category
Brand Trust
34.10
index value
Brand Desire
33.83
index value
As of Sep ’26, BROOKE BOND RED LABEL records a Buying Intent index of 33.17, placing it 2nd of 3 brands measured in TEA - BRAND. Its Brand Trust index reads 34.10 and Brand Desire 33.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 65.84 | 52.54 | 65.44 |
| Nov ’25 | 43.13 | 29.80 | 40.57 |
| Dec ’25 | 34.47 | 17.78 | 28.00 |
| Jan ’26 | 48.10 | 4.17 | 31.59 |
| Feb ’26 | 2.00 | 2.64 | 2.90 |
| Mar ’26 | — | 55.90 | 31.43 |
| Apr ’26 | 40.14 | 59.79 | 54.91 |
| May ’26 | 74.17 | 42.49 | 63.34 |
| Jun ’26 | 37.31 | 84.16 | 69.87 |
| Jul ’26 | 18.73 | 23.00 | 23.47 |
| Aug ’26 | 17.34 | 33.32 | 28.72 |
| Sep ’26 | 34.10 | 33.83 | 33.17 |