TEA - BRAND
BROOKE BOND RED LABEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 3 in TEA - BRAND
Buying Intent
29
3rd in category
Brand Trust
17
index value
Brand Desire
33
index value
As of Aug ’26, BROOKE BOND RED LABEL records a Buying Intent index of 29, placing it 3rd of 3 brands measured in TEA - BRAND. Its Brand Trust index reads 17 and Brand Desire 33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 52 | 37 | 50 |
| Oct ’25 | 66 | 52 | 65 |
| Nov ’25 | 43 | 30 | 41 |
| Dec ’25 | 34 | 18 | 28 |
| Jan ’26 | 48 | 4 | 32 |
| Feb ’26 | 2 | 3 | 3 |
| Mar ’26 | — | 56 | 31 |
| Apr ’26 | 40 | 60 | 55 |
| May ’26 | 79 | 46 | 67 |
| Jun ’26 | 37 | 84 | 70 |
| Jul ’26 | 19 | 23 | 23 |
| Aug ’26 | 17 | 33 | 29 |