TEA - BRAND
BROOKE BOND TAJ MAHAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in TEA - BRAND
Buying Intent
54.00
1st in category
Brand Trust
68.53
index value
Brand Desire
28.01
index value
As of Sep ’26, BROOKE BOND TAJ MAHAL records a Buying Intent index of 54.00, placing it 1st of 3 brands measured in TEA - BRAND. Its Brand Trust index reads 68.53 and Brand Desire 28.01. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 8.31 | 27.60 | 20.76 |
| Oct ’25 | 73.44 | 50.84 | 68.24 |
| Nov ’25 | 20.23 | 13.21 | 18.91 |
| Dec ’25 | 26.07 | 14.72 | 23.86 |
| Jan ’26 | 3.36 | 38.04 | 26.37 |
| Mar ’26 | 147.38 | 135.45 | 161.11 |
| Apr ’26 | 90.39 | 171.87 | 141.80 |
| May ’26 | 101.77 | 73.71 | 95.84 |
| Jun ’26 | 159.32 | 120.95 | 157.17 |
| Jul ’26 | 43.30 | 23.54 | 34.69 |
| Aug ’26 | 41.92 | 32.46 | 41.43 |
| Sep ’26 | 68.53 | 28.01 | 54.00 |