TEA - BRAND
BROOKE BOND TAJ MAHAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 5 in TEA - BRAND
Buying Intent
157
1st in category
Brand Trust
159
index value
Brand Desire
121
index value
As of Jun ’26, BROOKE BOND TAJ MAHAL records a Buying Intent index of 157, placing it 1st of 5 brands measured in TEA - BRAND. Its Brand Trust index reads 159 and Brand Desire 121. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 8 | 1 | 6 |
| Jul ’25 | 13 | 5 | 12 |
| Aug ’25 | 2 | — | 1 |
| Sep ’25 | 8 | 28 | 21 |
| Oct ’25 | 73 | 51 | 68 |
| Nov ’25 | 20 | 13 | 19 |
| Dec ’25 | 26 | 15 | 24 |
| Jan ’26 | 3 | 38 | 26 |
| Mar ’26 | 147 | 135 | 161 |
| Apr ’26 | 90 | 172 | 142 |
| May ’26 | 102 | 74 | 96 |
| Jun ’26 | 159 | 121 | 157 |