TEA - BRAND
TATA AGNI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 3 in TEA - BRAND
Buying Intent
21.87
3rd in category
Brand Trust
19.88
index value
Brand Desire
18.91
index value
As of Sep ’26, TATA AGNI records a Buying Intent index of 21.87, placing it 3rd of 3 brands measured in TEA - BRAND. Its Brand Trust index reads 19.88 and Brand Desire 18.91. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 23.40 | 42.67 | 38.70 |
| Oct ’25 | 43.44 | 21.31 | 35.27 |
| Nov ’25 | 46.49 | 25.55 | 37.33 |
| Dec ’25 | 32.86 | 18.93 | 29.22 |
| Jan ’26 | — | 8.34 | 5.09 |
| Mar ’26 | 3.27 | 2.30 | 3.57 |
| Apr ’26 | 3.71 | 46.89 | 27.51 |
| May ’26 | 14.75 | 67.41 | 38.81 |
| Jun ’26 | 43.45 | 26.88 | 38.33 |
| Jul ’26 | 22.64 | 28.02 | 29.13 |
| Aug ’26 | 73.69 | 34.86 | 63.15 |
| Sep ’26 | 19.88 | 18.91 | 21.87 |