WRITING INSTRUMENTS
CAMEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 3 in WRITING INSTRUMENTS
Buying Intent
17
2nd in category
Brand Trust
—
index value
Brand Desire
30
index value
As of Jun ’26, CAMEL records a Buying Intent index of 17, placing it 2nd of 3 brands measured in WRITING INSTRUMENTS. Its Brand Trust index reads — and Brand Desire 30. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | — | 30 | 17 |