DEO/PERFUME - LUXURY
CHANEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 8 in DEO/PERFUME - LUXURY
Buying Intent
1.29
6th in category
Brand Trust
2.55
index value
Brand Desire
—
index value
As of Sep ’26, CHANEL records a Buying Intent index of 1.29, placing it 6th of 8 brands measured in DEO/PERFUME - LUXURY. Its Brand Trust index reads 2.55 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 5.58 | 26.74 | 17.82 |
| Nov ’25 | 3.63 | — | 1.83 |
| May ’26 | 24.90 | 1.85 | 13.60 |
| Jun ’26 | 4.00 | — | 2.02 |
| Jul ’26 | 3.70 | 112.73 | 64.99 |
| Aug ’26 | 7.39 | — | 3.73 |
| Sep ’26 | 2.55 | — | 1.29 |