DEO/PERFUME - LUXURY
CHANEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in DEO/PERFUME - LUXURY
Buying Intent
4
1st in category
Brand Trust
7
index value
Brand Desire
—
index value
As of Aug ’26, CHANEL records a Buying Intent index of 4, placing it 1st of 2 brands measured in DEO/PERFUME - LUXURY. Its Brand Trust index reads 7 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 6 | 27 | 18 |
| Nov ’25 | 4 | — | 2 |
| May ’26 | 25 | 2 | 14 |
| Jun ’26 | 4 | — | 2 |
| Jul ’26 | 4 | 3 | 4 |
| Aug ’26 | 7 | — | 4 |