DEO/PERFUME - LUXURY
DIOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 8 in DEO/PERFUME - LUXURY
Buying Intent
3.22
3rd in category
Brand Trust
2.55
index value
Brand Desire
3.17
index value
As of Sep ’26, DIOR records a Buying Intent index of 3.22, placing it 3rd of 8 brands measured in DEO/PERFUME - LUXURY. Its Brand Trust index reads 2.55 and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 26.32 | 28.28 | 29.89 |
| Nov ’25 | 48.77 | 22.40 | 38.75 |
| Dec ’25 | 4.07 | 4.03 | 4.35 |
| Jan ’26 | 33.01 | 97.08 | 77.16 |
| Feb ’26 | 65.76 | 43.16 | 57.94 |
| Mar ’26 | 15.91 | 3.22 | 10.33 |
| Apr ’26 | 21.17 | 34.63 | 31.77 |
| May ’26 | 10.02 | 3.88 | 6.58 |
| Jun ’26 | 15.89 | 35.29 | 29.99 |
| Jul ’26 | 13.43 | 57.17 | 39.30 |
| Aug ’26 | 1.97 | 1.02 | 1.32 |
| Sep ’26 | 2.55 | 3.17 | 3.22 |