DEO/PERFUME - LUXURY
DIOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 2 in DEO/PERFUME - LUXURY
Buying Intent
1
2nd in category
Brand Trust
2
index value
Brand Desire
1
index value
As of Aug ’26, DIOR records a Buying Intent index of 1, placing it 2nd of 2 brands measured in DEO/PERFUME - LUXURY. Its Brand Trust index reads 2 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 30 | 110 | 75 |
| Oct ’25 | 26 | 28 | 30 |
| Nov ’25 | 49 | 22 | 39 |
| Dec ’25 | 4 | 4 | 4 |
| Jan ’26 | 33 | 97 | 77 |
| Feb ’26 | 66 | 43 | 58 |
| Mar ’26 | 16 | 3 | 10 |
| Apr ’26 | 21 | 35 | 32 |
| May ’26 | 10 | 4 | 7 |
| Jun ’26 | 16 | 35 | 30 |
| Jul ’26 | 13 | 57 | 39 |
| Aug ’26 | 2 | 1 | 1 |