DEO/PERFUME - LUXURY
DIOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 3 in DEO/PERFUME - LUXURY
Buying Intent
30
1st in category
Brand Trust
16
index value
Brand Desire
35
index value
As of Jun ’26, DIOR records a Buying Intent index of 30, placing it 1st of 3 brands measured in DEO/PERFUME - LUXURY. Its Brand Trust index reads 16 and Brand Desire 35. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 137 | 51 | 115 |
| Aug ’25 | 41 | 281 | 179 |
| Sep ’25 | 30 | 110 | 75 |
| Oct ’25 | 26 | 28 | 30 |
| Nov ’25 | 49 | 22 | 39 |
| Dec ’25 | 4 | 4 | 4 |
| Jan ’26 | 33 | 97 | 77 |
| Feb ’26 | 66 | 43 | 58 |
| Mar ’26 | 16 | 3 | 10 |
| Apr ’26 | 21 | 35 | 32 |
| May ’26 | 10 | 4 | 7 |
| Jun ’26 | 16 | 35 | 30 |