DEO/PERFUME - LUXURY
GUCCI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 8 in DEO/PERFUME - LUXURY
Buying Intent
11.02
1st in category
Brand Trust
8.74
index value
Brand Desire
9.27
index value
As of Sep ’26, GUCCI records a Buying Intent index of 11.02, placing it 1st of 8 brands measured in DEO/PERFUME - LUXURY. Its Brand Trust index reads 8.74 and Brand Desire 9.27. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 63.65 | 12.75 | 42.37 |
| Nov ’25 | — | 23.81 | 13.74 |
| Dec ’25 | 1.22 | 3.13 | 1.64 |
| Jan ’26 | 4.03 | — | 2.04 |
| Feb ’26 | 16.19 | 11.21 | 15.50 |
| Mar ’26 | 21.57 | 5.37 | 16.27 |
| Apr ’26 | 62.20 | 40.86 | 58.69 |
| May ’26 | 8.97 | 4.47 | 6.90 |
| Jun ’26 | 23.36 | 6.62 | 21.95 |
| Jul ’26 | 7.05 | 26.80 | 18.91 |
| Aug ’26 | 6.16 | 1.82 | 3.84 |
| Sep ’26 | 8.74 | 9.27 | 11.02 |