UMBRELLAS
CITIZEN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 3rd of 3 in UMBRELLAS
Buying Intent
1.02
3rd in category
Brand Trust
—
index value
Brand Desire
1.67
index value
As of Oct ’26, CITIZEN records a Buying Intent index of 1.02, placing it 3rd of 3 brands measured in UMBRELLAS. Its Brand Trust index reads — and Brand Desire 1.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 10.21 | — | 5.53 |
| Oct ’26 | — | 1.67 | 1.02 |