UMBRELLAS

CITIZEN — Buying Intent, Trust & Desire

India’s Buying Intent Index · Jul ’26 · 3rd of 3 in UMBRELLAS

Buying Intent

3rd in category

Brand Trust

index value

Brand Desire

—

index value

As of Jul ’26, CITIZEN records a Buying Intent index of 6, placing it 3rd of 3 brands measured in UMBRELLAS. Its Brand Trust index reads 10 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Jul ’26	10	—	6

Other UMBRELLAS brands

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