NGO
CRY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 6 in NGO
Buying Intent
3.14
3rd in category
Brand Trust
6.18
index value
Brand Desire
—
index value
As of Sep ’26, CRY records a Buying Intent index of 3.14, placing it 3rd of 6 brands measured in NGO. Its Brand Trust index reads 6.18 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 6.58 | 1.09 | 3.99 |
| Aug ’26 | 6.63 | 9.78 | 9.96 |
| Sep ’26 | 6.18 | — | 3.14 |