NGO
CRY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in NGO
Buying Intent
10
1st in category
Brand Trust
7
index value
Brand Desire
10
index value
As of Aug ’26, CRY records a Buying Intent index of 10, placing it 1st of 5 brands measured in NGO. Its Brand Trust index reads 7 and Brand Desire 10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 7 | 1 | 4 |
| Aug ’26 | 7 | 10 | 10 |