NGO
TATA TRUSTS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 6 in NGO
Buying Intent
14.91
1st in category
Brand Trust
19.53
index value
Brand Desire
5.07
index value
As of Sep ’26, TATA TRUSTS records a Buying Intent index of 14.91, placing it 1st of 6 brands measured in NGO. Its Brand Trust index reads 19.53 and Brand Desire 5.07. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 1.94 | 1.18 |
| Aug ’25 | 1.21 | 3.01 | 2.45 |
| Apr ’26 | — | 3.29 | 2.01 |
| Jul ’26 | 15.53 | 17.47 | 17.62 |
| Aug ’26 | 19.78 | 11.90 | 18.22 |
| Sep ’26 | 19.53 | 5.07 | 14.91 |