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NGO — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 5 brands measured
As of Aug ’26, CRY leads NGO on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | CRY | 7 | 10 | 10 |
| 2 | INDIAN RED CROSS SOCIETY | 3 | 5 | 5 |
| 3 | BHARTI FOUNDATION | 7 | — | 4 |
| 4 | AGA KHAN | 2 | 4 | 4 |
| 5 | SMILE FOUNDATION | 1 | 2 | 2 |