SOAPS - ANTISEPTIC
DETTOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 2 in SOAPS - ANTISEPTIC
Buying Intent
10
2nd in category
Brand Trust
8
index value
Brand Desire
6
index value
As of Aug ’26, DETTOL records a Buying Intent index of 10, placing it 2nd of 2 brands measured in SOAPS - ANTISEPTIC. Its Brand Trust index reads 8 and Brand Desire 6. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 42 | 12 | 29 |
| Sep ’25 | 5 | 12 | 9 |
| Oct ’25 | 55 | 47 | 50 |
| Nov ’25 | 17 | 31 | 27 |
| Dec ’25 | 7 | 25 | 36 |
| Jan ’26 | 13 | 6 | 11 |
| Feb ’26 | 6 | 3 | 5 |
| Apr ’26 | 4 | 3 | 4 |
| May ’26 | — | 7 | 4 |
| Jun ’26 | 7 | 3 | 5 |
| Jul ’26 | 4 | 3 | 4 |
| Aug ’26 | 8 | 6 | 10 |