SOAPS - ANTISEPTIC
DETTOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in SOAPS - ANTISEPTIC
Buying Intent
50.94
1st in category
Brand Trust
51.91
index value
Brand Desire
40.34
index value
As of Sep ’26, DETTOL records a Buying Intent index of 50.94, placing it 1st of 2 brands measured in SOAPS - ANTISEPTIC. Its Brand Trust index reads 51.91 and Brand Desire 40.34. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 54.56 | 47.05 | 49.47 |
| Nov ’25 | 16.57 | 30.73 | 26.65 |
| Dec ’25 | 6.99 | 25.20 | 35.84 |
| Jan ’26 | 12.79 | 6.47 | 10.87 |
| Feb ’26 | 5.99 | 2.64 | 4.83 |
| Mar ’26 | 2.78 | 1.61 | 1.77 |
| Apr ’26 | 88.43 | 67.67 | 87.84 |
| May ’26 | 21.33 | 41.78 | 38.86 |
| Jun ’26 | 79.53 | 43.80 | 66.74 |
| Jul ’26 | 57.89 | 64.08 | 67.50 |
| Aug ’26 | 72.28 | 37.88 | 62.42 |
| Sep ’26 | 51.91 | 40.34 | 50.94 |