SOAPS - ANTISEPTIC
LIFEBUOY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in SOAPS - ANTISEPTIC
Buying Intent
30
1st in category
Brand Trust
34
index value
Brand Desire
24
index value
As of Aug ’26, LIFEBUOY records a Buying Intent index of 30, placing it 1st of 2 brands measured in SOAPS - ANTISEPTIC. Its Brand Trust index reads 34 and Brand Desire 24. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 27 | 4 | 18 |
| Sep ’25 | 34 | 25 | 32 |
| Oct ’25 | 59 | 53 | 62 |
| Nov ’25 | 56 | 42 | 57 |
| Dec ’25 | 27 | 39 | 37 |
| Jan ’26 | 10 | 8 | 11 |
| Feb ’26 | 14 | 16 | 32 |
| Apr ’26 | 19 | 24 | 25 |
| May ’26 | 11 | 22 | 20 |
| Jun ’26 | 11 | 18 | 17 |
| Jul ’26 | 37 | 37 | 43 |
| Aug ’26 | 34 | 24 | 30 |