SOAPS - ANTISEPTIC
LIFEBUOY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 2 in SOAPS - ANTISEPTIC
Buying Intent
30.90
2nd in category
Brand Trust
35.97
index value
Brand Desire
21.58
index value
As of Sep ’26, LIFEBUOY records a Buying Intent index of 30.90, placing it 2nd of 2 brands measured in SOAPS - ANTISEPTIC. Its Brand Trust index reads 35.97 and Brand Desire 21.58. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 59.45 | 52.83 | 62.06 |
| Nov ’25 | 56.14 | 42.20 | 56.91 |
| Dec ’25 | 27.06 | 38.61 | 37.04 |
| Jan ’26 | 9.90 | 8.09 | 11.11 |
| Feb ’26 | 14.37 | 16.37 | 31.51 |
| Mar ’26 | 18.49 | 2.69 | 10.19 |
| Apr ’26 | 47.22 | 25.61 | 38.23 |
| May ’26 | 9.14 | 82.40 | 39.01 |
| Jun ’26 | 42.22 | 45.05 | 46.90 |
| Jul ’26 | 97.39 | 52.20 | 84.00 |
| Aug ’26 | 49.19 | 66.17 | 61.80 |
| Sep ’26 | 35.97 | 21.58 | 30.90 |