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SOAPS - ANTISEPTIC — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 2 brands measured
As of Sep ’26, DETTOL leads SOAPS - ANTISEPTIC on Buying Intent among 2 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | DETTOL | 51.91 | 40.34 | 50.94 |
| 2 | LIFEBUOY | 35.97 | 21.58 | 30.90 |