DTH
DISH TV — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 2 in DTH
Buying Intent
1.02
2nd in category
Brand Trust
—
index value
Brand Desire
1.67
index value
As of Oct ’26, DISH TV records a Buying Intent index of 1.02, placing it 2nd of 2 brands measured in DTH. Its Brand Trust index reads — and Brand Desire 1.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 2.34 | 4.84 | 4.13 |
| Aug ’25 | 12.87 | 6.48 | 11.10 |
| Sep ’25 | 1.24 | 22.07 | 13.30 |
| Oct ’25 | 3.72 | 6.77 | 6.17 |
| Nov ’25 | — | 3.20 | 1.95 |
| Jan ’26 | 1.34 | — | 0.68 |
| Apr ’26 | 5.40 | 0.88 | 3.30 |
| Jun ’26 | — | 15.88 | 8.95 |
| Jul ’26 | — | 1.09 | 0.67 |
| Aug ’26 | 2.46 | 2.45 | 2.21 |
| Oct ’26 | — | 1.67 | 1.02 |