BODY WASH
DOVE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 3 in BODY WASH
Buying Intent
29
2nd in category
Brand Trust
25
index value
Brand Desire
25
index value
As of Aug ’26, DOVE records a Buying Intent index of 29, placing it 2nd of 3 brands measured in BODY WASH. Its Brand Trust index reads 25 and Brand Desire 25. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 4 | 5 | 6 |
| Apr ’26 | 10 | 52 | 30 |
| May ’26 | 7 | 13 | 12 |
| Jun ’26 | 24 | 11 | 19 |
| Jul ’26 | 7 | 5 | 9 |
| Aug ’26 | 25 | 25 | 29 |