BODY WASH
DOVE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in BODY WASH
Buying Intent
10.48
1st in category
Brand Trust
7.65
index value
Brand Desire
5.88
index value
As of Sep ’26, DOVE records a Buying Intent index of 10.48, placing it 1st of 5 brands measured in BODY WASH. Its Brand Trust index reads 7.65 and Brand Desire 5.88. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 3.72 | 5.09 | 6.51 |
| Apr ’26 | 9.75 | 51.72 | 29.47 |
| May ’26 | 7.00 | 13.27 | 11.89 |
| Jun ’26 | 23.82 | 10.62 | 19.10 |
| Jul ’26 | 6.58 | 4.97 | 8.80 |
| Aug ’26 | 25.01 | 25.47 | 28.80 |
| Sep ’26 | 7.65 | 5.88 | 10.48 |