BODY WASH
DOVE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 2 in BODY WASH
Buying Intent
19
1st in category
Brand Trust
24
index value
Brand Desire
11
index value
As of Jun ’26, DOVE records a Buying Intent index of 19, placing it 1st of 2 brands measured in BODY WASH. Its Brand Trust index reads 24 and Brand Desire 11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 4 | 5 | 6 |
| Apr ’26 | 10 | 52 | 30 |
| May ’26 | 7 | 13 | 12 |
| Jun ’26 | 24 | 11 | 19 |