BODY WASH
NIVEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in BODY WASH
Buying Intent
1.93
2nd in category
Brand Trust
—
index value
Brand Desire
3.17
index value
As of Sep ’26, NIVEA records a Buying Intent index of 1.93, placing it 2nd of 5 brands measured in BODY WASH. Its Brand Trust index reads — and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 1.69 | — | 0.86 |
| Oct ’25 | 2.79 | — | 1.41 |
| Nov ’25 | 1.21 | — | 0.61 |
| Jan ’26 | — | 0.83 | 0.51 |
| May ’26 | — | 0.93 | 0.57 |
| Jun ’26 | — | 2.21 | 1.35 |
| Jul ’26 | 3.95 | 4.61 | 4.64 |
| Aug ’26 | 3.94 | 2.90 | 4.72 |
| Sep ’26 | — | 3.17 | 1.93 |