BODY WASH
NIVEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 3 in BODY WASH
Buying Intent
5
3rd in category
Brand Trust
4
index value
Brand Desire
3
index value
As of Aug ’26, NIVEA records a Buying Intent index of 5, placing it 3rd of 3 brands measured in BODY WASH. Its Brand Trust index reads 4 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 2 | — | 1 |
| Oct ’25 | 3 | — | 1 |
| Nov ’25 | 1 | — | 1 |
| Jan ’26 | — | 1 | 0 |
| May ’26 | — | 1 | 1 |
| Jun ’26 | — | 2 | 1 |
| Jul ’26 | 4 | 5 | 5 |
| Aug ’26 | 4 | 3 | 5 |