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BODY WASH — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 5 brands measured
As of Sep ’26, DOVE leads BODY WASH on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | DOVE | 7.65 | 5.88 | 10.48 |
| 2 | NIVEA | — | 3.17 | 1.93 |
| 3 | JASON | 2.55 | — | 1.29 |
| 4 | OLAY | — | 2.11 | 1.29 |
| 5 | FIAMA | — | 0.84 | 0.52 |