SCHOOLS

DPS — Buying Intent, Trust & Desire

India’s Buying Intent Index · Jun ’26 · 3rd of 3 in SCHOOLS

Buying Intent

3rd in category

Brand Trust

index value

Brand Desire

index value

As of Jun ’26, DPS records a Buying Intent index of 4, placing it 3rd of 3 brands measured in SCHOOLS. Its Brand Trust index reads 2 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Mar ’26	1	—	1
Apr ’26	4	9	8
May ’26	5	3	5
Jun ’26	2	4	4

Other SCHOOLS brands

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