SCHOOLS
DPS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 6 in SCHOOLS
Buying Intent
35
1st in category
Brand Trust
27
index value
Brand Desire
40
index value
As of Aug ’26, DPS records a Buying Intent index of 35, placing it 1st of 6 brands measured in SCHOOLS. Its Brand Trust index reads 27 and Brand Desire 40. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 1 | — | 1 |
| Apr ’26 | 4 | 9 | 8 |
| May ’26 | 5 | 3 | 5 |
| Jun ’26 | 2 | 4 | 4 |
| Jul ’26 | 8 | 1 | 5 |
| Aug ’26 | 27 | 40 | 35 |