PASSENGER VEHICLES
FORD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 15 in PASSENGER VEHICLES
Buying Intent
109
7th in category
Brand Trust
128
index value
Brand Desire
75
index value
As of Aug ’26, FORD records a Buying Intent index of 109, placing it 7th of 15 brands measured in PASSENGER VEHICLES. Its Brand Trust index reads 128 and Brand Desire 75. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 46 | 115 | 88 |
| Oct ’25 | 94 | 97 | 106 |
| Nov ’25 | 38 | 89 | 68 |
| Dec ’25 | 133 | 115 | 140 |
| Jan ’26 | 65 | 92 | 84 |
| Feb ’26 | 128 | 154 | 158 |
| Mar ’26 | 103 | 16 | 54 |
| Apr ’26 | 346 | 170 | 283 |
| May ’26 | 126 | 175 | 167 |
| Jun ’26 | 220 | 268 | 274 |
| Jul ’26 | 109 | 56 | 87 |
| Aug ’26 | 128 | 75 | 109 |