PASSENGER VEHICLES
FORD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 17 in PASSENGER VEHICLES
Buying Intent
94.29
8th in category
Brand Trust
97.70
index value
Brand Desire
76.50
index value
As of Sep ’26, FORD records a Buying Intent index of 94.29, placing it 8th of 17 brands measured in PASSENGER VEHICLES. Its Brand Trust index reads 97.70 and Brand Desire 76.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 94.14 | 97.41 | 105.81 |
| Nov ’25 | 38.32 | 89.36 | 67.49 |
| Dec ’25 | 133.26 | 114.73 | 139.73 |
| Jan ’26 | 65.33 | 91.62 | 84.07 |
| Feb ’26 | 128.50 | 154.32 | 157.67 |
| Mar ’26 | 103.55 | 15.71 | 53.76 |
| Apr ’26 | 346.15 | 170.17 | 283.40 |
| May ’26 | 126.71 | 173.00 | 165.85 |
| Jun ’26 | 253.06 | 267.90 | 292.55 |
| Jul ’26 | 133.99 | 56.50 | 100.10 |
| Aug ’26 | 128.22 | 74.94 | 109.20 |
| Sep ’26 | 97.70 | 76.50 | 94.29 |