EDIBLE OIL
FORTUNE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 12 in EDIBLE OIL
Buying Intent
48.50
1st in category
Brand Trust
62.01
index value
Brand Desire
30.56
index value
As of Sep ’26, FORTUNE records a Buying Intent index of 48.50, placing it 1st of 12 brands measured in EDIBLE OIL. Its Brand Trust index reads 62.01 and Brand Desire 30.56. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 63.56 | 21.07 | 46.43 |
| Nov ’25 | 62.96 | 42.25 | 58.35 |
| Dec ’25 | 45.06 | 69.30 | 71.59 |
| Jan ’26 | 2.69 | 16.01 | 12.73 |
| Feb ’26 | — | 7.39 | 4.51 |
| Mar ’26 | 14.88 | 5.75 | 12.04 |
| Apr ’26 | 19.72 | 12.56 | 14.29 |
| May ’26 | 47.61 | 20.83 | 39.47 |
| Jun ’26 | 243.23 | 175.73 | 232.37 |
| Jul ’26 | 114.62 | 45.54 | 88.82 |
| Aug ’26 | 47.72 | 29.02 | 43.38 |
| Sep ’26 | 62.01 | 30.56 | 48.50 |