EDIBLE OIL
FORTUNE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 13 in EDIBLE OIL
Buying Intent
232
1st in category
Brand Trust
243
index value
Brand Desire
176
index value
As of Jun ’26, FORTUNE records a Buying Intent index of 232, placing it 1st of 13 brands measured in EDIBLE OIL. Its Brand Trust index reads 243 and Brand Desire 176. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 75 | 48 | 68 |
| Aug ’25 | 51 | 42 | 52 |
| Sep ’25 | 45 | 29 | 41 |
| Oct ’25 | 64 | 21 | 46 |
| Nov ’25 | 63 | 42 | 58 |
| Dec ’25 | 45 | 69 | 72 |
| Jan ’26 | 3 | 16 | 13 |
| Feb ’26 | — | 7 | 4 |
| Mar ’26 | 15 | 6 | 12 |
| Apr ’26 | 20 | 13 | 14 |
| May ’26 | 51 | 21 | 41 |
| Jun ’26 | 243 | 176 | 232 |