EDIBLE OIL
FORTUNE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 16 in EDIBLE OIL
Buying Intent
45
1st in category
Brand Trust
49
index value
Brand Desire
31
index value
As of Aug ’26, FORTUNE records a Buying Intent index of 45, placing it 1st of 16 brands measured in EDIBLE OIL. Its Brand Trust index reads 49 and Brand Desire 31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 45 | 29 | 41 |
| Oct ’25 | 64 | 21 | 46 |
| Nov ’25 | 63 | 42 | 58 |
| Dec ’25 | 45 | 69 | 72 |
| Jan ’26 | 3 | 16 | 13 |
| Feb ’26 | — | 7 | 4 |
| Mar ’26 | 15 | 6 | 12 |
| Apr ’26 | 20 | 13 | 14 |
| May ’26 | 51 | 21 | 41 |
| Jun ’26 | 243 | 176 | 232 |
| Jul ’26 | 116 | 51 | 93 |
| Aug ’26 | 49 | 31 | 45 |