EDIBLE OIL
SAFFOLA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 12 in EDIBLE OIL
Buying Intent
40.82
2nd in category
Brand Trust
20.84
index value
Brand Desire
50.83
index value
As of Sep ’26, SAFFOLA records a Buying Intent index of 40.82, placing it 2nd of 12 brands measured in EDIBLE OIL. Its Brand Trust index reads 20.84 and Brand Desire 50.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 20.18 | 48.62 | 39.18 |
| Nov ’25 | 25.58 | 44.43 | 40.38 |
| Dec ’25 | 52.22 | 47.29 | 55.17 |
| Jan ’26 | 48.46 | 40.85 | 50.06 |
| Feb ’26 | 22.83 | 4.75 | 15.10 |
| Mar ’26 | 19.77 | 24.71 | 26.16 |
| Apr ’26 | 8.86 | 43.25 | 26.57 |
| May ’26 | 25.25 | 19.06 | 24.02 |
| Jun ’26 | 14.06 | 16.31 | 17.57 |
| Jul ’26 | 5.26 | 35.65 | 22.95 |
| Aug ’26 | 9.19 | 36.05 | 26.32 |
| Sep ’26 | 20.84 | 50.83 | 40.82 |