BRANDED FASHION - PREMIUM
GUESS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 2 in BRANDED FASHION - PREMIUM
Buying Intent
2
2nd in category
Brand Trust
4
index value
Brand Desire
—
index value
As of Jun ’26, GUESS records a Buying Intent index of 2, placing it 2nd of 2 brands measured in BRANDED FASHION - PREMIUM. Its Brand Trust index reads 4 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 3 | — | 1 |
| Jun ’26 | 4 | — | 2 |