WATCHES - PREMIUM
GUESS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 6th of 6 in WATCHES - PREMIUM
Buying Intent
0.38
6th in category
Brand Trust
0.75
index value
Brand Desire
—
index value
As of Oct ’26, GUESS records a Buying Intent index of 0.38, placing it 6th of 6 brands measured in WATCHES - PREMIUM. Its Brand Trust index reads 0.75 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 33.22 | 98.98 | 73.88 |
| Jul ’25 | 14.44 | — | 7.97 |
| May ’26 | 2.80 | — | 1.41 |
| Jun ’26 | 4.00 | — | 2.02 |
| Aug ’26 | — | 0.61 | 0.37 |
| Oct ’26 | 0.75 | — | 0.38 |