BEER
HEINEKEN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 3 in BEER
Buying Intent
1
2nd in category
Brand Trust
1
index value
Brand Desire
2
index value
As of Aug ’26, HEINEKEN records a Buying Intent index of 1, placing it 2nd of 3 brands measured in BEER. Its Brand Trust index reads 1 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 2 | 1 |
| Jun ’26 | 3 | 3 | 3 |
| Jul ’26 | 7 | 1 | 4 |
| Aug ’26 | 1 | 2 | 1 |