KETCHUP

HEINZ — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 3rd of 3 in KETCHUP

Buying Intent

0.51

3rd in category

Brand Trust

1.00

index value

Brand Desire

—

index value

As of Oct ’26, HEINZ records a Buying Intent index of 0.51, placing it 3rd of 3 brands measured in KETCHUP. Its Brand Trust index reads 1.00 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Jun ’26	—	2.21	1.35
Oct ’26	1.00	—	0.51

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