KETCHUP
TOPS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 3 in KETCHUP
Buying Intent
1.53
1st in category
Brand Trust
1.00
index value
Brand Desire
1.67
index value
As of Oct ’26, TOPS records a Buying Intent index of 1.53, placing it 1st of 3 brands measured in KETCHUP. Its Brand Trust index reads 1.00 and Brand Desire 1.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 2.86 | 1.76 |
| Nov ’25 | — | 1.00 | 0.61 |
| May ’26 | — | 2.32 | 1.41 |
| Jun ’26 | — | 4.34 | 2.65 |
| Jul ’26 | 0.79 | — | 0.40 |
| Aug ’26 | — | 0.82 | 0.50 |
| Oct ’26 | 1.00 | 1.67 | 1.53 |